On 28th February the Facebook page campaign was launched to inform people via social media about the immanent demolition and need for community awareness. A few hundred people liked it within the first few days.
March 2013 Midlothian Advertiser puts up the first public article informing residents. Councillors Milligan and Constable have known about demolition plans for over 2 years. Public finds out with 4 months to go.